Privacy Policy | Gentle Smiles of Raleigh

Last updated: recently. Gentle Smiles of Raleigh respects your privacy and wants you to understand how we handle the information you share with us, whether you're filling out a form on our website, requesting an appointment, or texting our office.

Information We Collect

When you visit our website or reach out to our practice, we may collect the following types of information:

Contact details: your name, email address, mailing address, and phone number when you fill out a contact or appointment request form.
Appointment information: preferred dates, reasons for your visit, and insurance details you choose to share when requesting care.
Mobile numbers: collected through forms, appointment requests, or keyword opt-ins so we can text you about your dental care and appointments.
Basic analytics: general information about how visitors use our website, such as pages viewed and device type, collected through standard web analytics tools.

How We Use Your Information

We use the information you give us to respond to your requests, confirm and remind you of appointments, answer questions about treatment or insurance, and improve the experience of visiting our website. We do not use your personal information for purposes unrelated to your care or your relationship with our practice.

Text Messaging (SMS) Program

Gentle Smiles of Raleigh may collect mobile phone numbers from website forms, appointment or booking requests, and keyword opt-ins so we can text you about dental care, treatment reminders, and appointment requests.

Why we collect it: your number and SMS consent record are used only to send you the messages you have agreed to receive and to comply with wireless carrier rules governing business text messaging (10DLC).
No marketing sales: we do not sell or rent your mobile number or SMS consent information to third-party marketers.
Limited sharing: your information is shared only with the SMS and telephony vendors and mobile carriers needed to deliver our text messages to you.
Opting out: reply "STOP" to any message at any time to stop receiving texts from us.
Getting help: reply "HELP" to any message, or contact our office directly, if you have questions about our text program.

For the complete terms governing our SMS program, please see our Terms and Conditions page.

How We Store and Protect Your Information

We keep the information you share with us in secure systems with access limited to staff members who need it to do their jobs, such as scheduling your appointment or answering your question. We take reasonable administrative and technical steps to protect your information from loss, misuse, or unauthorized access, though no method of electronic storage or transmission can be guaranteed completely secure.

Sharing Your Information

Outside of the SMS and telephony vendors described above, we do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share limited information with service providers who help us operate our website, manage appointment scheduling, or handle billing, and only to the extent needed for those services.

Cookies and Website Analytics

Our website may use cookies and similar basic analytics tools to understand how visitors use our site and to help us improve its layout and content. These tools collect general, non-identifying information such as browser type and pages visited. You can adjust your browser settings to limit or block cookies if you prefer.

Correcting or Deleting Your Information

You have the right to ask us to correct, update, or delete the personal information we have on file for you, including your mobile number and SMS consent records. To make this kind of request, simply contact our office using the information below and we will respond promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any updates will be posted on this page, so we encourage you to check back periodically.